Effective Presentations & Branding

Effective presentations require a story—your story. How is your firm unique? What problem does your product or service address?

Telling a clear story, with impactful supporting visuals, will help you make a lasting impression on your audience: investors, attendees, prospective customers. This process begins by diving into the details about your company's purpose, your audience, and the desired outcome for a particular project. By defining these, a logical, effective, direction for the creative becomes clearer.

BRANDING
Messaging
Naming and Taglines
Story
Value Propositions
Logos & Visual Identity


Creative Strategy
Discovery Sessions
Website Audit
Brand Audit

INTERACTIVE
Web & App Design
UX/UI
Web Content
PowerPoint Presentations
(Concept, Content, Design)

Promotional Videos
Interactive PDFs

EVENTS
Conference Materials & Signage
Sales Materials
Exhibit Booth Design



KIM McCARTEN

Principal Consultant

You need to handle whatever comes your way when you work with startups and entrepreneurial firms. This experience has provided me the opportunity to develop a wide range of skills and help clients establish their brand and first marketing projects. As their companies grew, there were more projects and opportunities—but I learned that presentations to key audiences, branding and trade events are where you really need your best, clearest voice. I use the breadth of my experience to focus on these projects for my clients.

Successes include:

  • Helping a client launch and promote a sell-out annual conference (three years in a row!)
  • Redesigning and updating four major websites for a fintech firm
  • Creating messaging and first catalog for a new nurse education supply distributor
  • Designing award-winning branding and packaging for a healthcare company's software
  • Winning two Graphic Design:USA awards
  • Long-term client partnerships (from two years to 12+)

Additional specialists can be added to the team as needed: large format printers and sign makers, back-end developers, photographers and videographers, collaborations with venue staff, etc.

"Kim successfully guided our brand alignment and enhancements, produced dozens of new brochures and flyers, created presentation templates and numerous trade show display materials. [She] also spearheaded the redevelopment of several of our divisional product websites and made them modern and responsive. Kim designed and ensured fulfilment of our B2B direct mail marketing, which has been successful for our firm. In addition, [she] was instrumental in the successful establishment of our full-day conference.

It is my pleasure to recommend Kim as a design, creative and marketing asset for your firm."

Mark Haraburda
CEO, Barchart


CLIENTS INCLUDE:

AMN Healthcare NurseZone
Aon Hewitt
Barchart
Benchmark Imaging
Field Trip Factory
LabSource
Medical Shipment
Peak Trader Pro
s1 Audio
Stitely Entertainment
Tishman Speyer
WorldPoint