Barchart is a financial technology and market data company with a range of services for both institutional and retail clients.
— Update company web presence across three brands
— Update sales materials and move visual identity forward
— Help company launch and establish annual conference
— Establish and implement ongoing marketing efforts
Collaborating with the leadership team, work began with the update of the identity and websites for three of Barchart's brands—plus developing and planning marketing and email campaigns for these brands, as well as Barchart's agtech brand. This included creative direction, web/visual design, web content, UX/UI, front-end development, copy/content, logos, ads, direct mail, event presentation decks and videos.
One of the biggest projects was the launch of the now annual FinTech Exchange Conference, hosted by the company. Contributing to the planning of the event, other responsibilities included promotional materials and videos, signage, website, and program presentations. It expanded progressively, and sold out three years in a row.