CASE STUDY:

Field Trip Factory


Field Trip Factory is a 20+ year-old entrepreneurial firm that works with corporate partners to develop free educational field trips for children from pre-K through high school.

GOALS:
—  Build creative department
—  Update materials to match new website and branding
—  Push multiple email and direct mail campaigns out on a tight deadline
—  Research and design program materials for new field trip on the environment

FTF field trips provide hands-on learning opportunities which reinforce lesson retention—and allow companies to strengthen their community outreach.

While FTF has been around for a while, at the time I was there, brand/name awareness was very low. The previous strategy was to promote FTF's more famous business sponsors on materials and not the firm itself.

As Interim Creative Director, I created a visual brand for FTF that was consistent with their newly designed website. Coming in just before one of their busiest times, I was charged with developing and creating all FTF marketing materials, program materials and identities for five new field trips—over 100,000 mailed pieces and 30+ email campaigns

Biggest success: The company booked 926 trips in one day (beating the previous record of 630), with an average of 20,000 trips booked annually.

Direct Mail Flyers
Email Design Direct Mail
Email Design


Flyers
Program Materials


Direct Mail Package

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