Google Design Sprints

Design Sprints for B2B Organizations

There's a reason big companies like Google and Cisco are using the Design Sprint process to innovate quickly and get more done (in four days!)

Design Sprints are focused and hands-on. This process gives your team a set of tools to quickly identify and prioritize a current problem or challenge, build a test solution, and get it in front of sample users for feedback (again in four days).

post-its design sprint chicago
post-its design sprint chicago
post-its design sprint  chicago
Design Sprints help companies with substantial problems, not a small win or a 'nice to have.' Anything that has a big impact, or is time sensitive. Any place where teams feel 'stuck'. Anything that requires alignment across teams. Things like:
  • Validating a new product or service
  • Solving a problem with an existing offering
  • Eliminating a bottleneck in an internal process or
  • Being at a 'fork in the road'
  • How to generate more customer engagement
  • Testing customer interest
  • Testing a business model (for example, subscription vs. tiered package)
  • Something that impacts a number of departments
  • A 'messy' problem
  • Something that might cost a lot if you get it wrong
Watch: When should you do a Design Sprint?

When should you do a Design Sprint for your organization?
Jonathan Courtney from AJ&Smart, the top firm in the world offering Design Sprints, tells you.

I learned from the best! I completed Master Class training with AJ&Smart and Jake Knapp, the creator of Design Sprints—and I bring my years of design and development experience, as well as my consulting and teaching skills. So, are you ready to Sprint?

If you're not sure if a Design Sprint will work for you, take a look at this sample week of activities or email me about the Lightning Decision Jam, a one-hour session that can show you the potential of the Design Sprint process.


Define Challenges/Ideation
  • Kick-off/Ground Rules
  • Expert Interviews
  • 'How Might We' Notetaking/Voting
  • Goals/Spring Questions/Vote
  • Map & Target
  • Lightning Demos
  • Four-Part Sketching
    (Note-Taking, Visuals, Crazy 8s) and
  • Three-Step Concepts

  • Day 1 Recap
  • Three-Step Concept Review
  • Straw Poll
  • User Test Flow
  • Storyboard
  • Define users for test
  • Define prototype format/materials


  • Begin prototyping
    (prioritize work, delegate tasks)
  • Write content/copy needed
  • Write/Place user ads and create survey
  • Prepare User Test/ equipment needed
  • Verify/Confirm users and test times

    User Test/Feedback
  • Define tasks
  • Take notes or livestream
  • Whiteboard Grid Feedback
  • Gather notes/ feedback for Sprint Summary Report
  • The Sprint Team will get a DS Report/Summary to distribute as needed, including next steps for the following 7-14 days.

    Sprint variations for your specific needs and availability can be developed.

    Lightning Decision Jam!

    • Up to 8 people (across teams ideally)
    • One (broad topic) problem*
    • One hour (or less)

    [Oh, and a whiteboard. And l-o-t-s of post-its.]

    Result? Team comaraderie, collecting good ideas, targeting one, prioritizing (voting) on possible solutions. Identifying next actionable steps (that can be done within 14 days). #FeelingMomentum

    * Challenges to tackle might be ideas for: the next sales push, keeping up with new competitors, improving your office space (or an internal process), improving conversion rates from your website, etc.

    Would an LDJ Work For Us?