CLIENT: Data Provider
PROJECT: Statistics & Survey Deck
SERVICES: Concept, design, editing, final production
This data provider tracks trends in various areas, including retail and online sales. Here are two slides from the original deck.
The goal of the presentation was to highlight some important statistics about the holiday shopping season, as well as highlighting survey results the firm collected about current and upcoming shopping trends.
The original slides were not branded, which was one problem—but the bigger problem was that there was just too much (important, interesting) content crammed in.
By breaking up the content and dividing it over more slides, the audience is better able to appreciate and take in the sizable numbers.
Branding elements, colors, fonts and style were incorporated, as well as animation that brought the content to life and heightened the impact on the audience.