Promotional Videos

PRE-SHOW PRESENTATION | PRODUCT HIGHLIGHT VIDEO | SCRIPTS/CONTENT

Event Highlight Video

In addition to working on the planning, identity, website, and program decks for Barchart's FinTech Exchange conferences, I recommended creating an event highlight video that could be used for future marketing efforts.

The goal was to capture an overview of the event, some specific program topics, and the overall energy utilizing provided video, interviews, and onstage clips.

Services: Suggesting project, concept, editing, final production

Product Overview Video

Barchart won two awards for their technology: one for their Barchart.com app, designed to help users get real-time financial data and news on the go; and the other, for Barchart OnDemand, their easy-to-use financial data APIs.

These two videos highlight key features, content, and how the APIs can be implemented.

After creating the outline and script, we did some simple filming in the office, then I worked with the VO artist, researched b-roll, added the music, and did the final edits/production.

Services: Concept, script, editing, final production

event scripts and speeches

Scripts and Content

When you're presenting at an event, or need a deck for training purposes, an important first step is deciding on the goal for the project. What's the main message? Who's the audience? What do you want them to know? What should they do after the presentation? We'll collaborate to determine those answers, talk over time limits and other parameters.

For an event, experienced speakers know that reading from a script is boring. Boring means people will look at their watches, check their phones, nod off—so they not only won't hear you, they'll have a less-than-positive image of your company as well.

Outlines are great. Stories are memorable. Keeping things concise and streamlined, essential.

Whether it's an executive presentation or a sales tool, I aim to create a tone that's in line with the speaker and appropriate for the firm, and work with you to put together content your audience will want to know—and remember.

Services: Outlines, scripts, content, editing, copywriting

Conference Pre-Show Presentation/Video

Program intro for FinTech Exchange, an annual fintancial technology conference based in Chicago and focused on financial markets and trading

Working with the client's three-person marketing team on the planning and launch of this annual event, services included visual identity, marketing, website and signage. This program intro captured the purpose of the event, referenced participating companies, sponsors, and program topics

FTX participants have included both new and established fintech firms and keynote speakers, including Tableau, Quandl, Narrative Science, Google, Amazon, IBM, CME Group, and NASDAQ.

The event has expanded each year—and continues to sell out.

Services: Concept, research, content, design, final production for program decks and videos

I Have A Project

Speaker's Checklist