Here is an excerpt from a recent deck done for a Foundation [redacted], focusing on open education initiatives. The audience included educators, administrators and partners, and the goal was to provide an overview of recent successes, share feedback from a global survey, and set some next steps for the upcoming year.
Services: Review and edit content, design and formatting, image research, animations
This project required taking a simple (but hard-to-use) pdf and turning it into an interactive reference tool that sales reps could use in real time while talking with customers and prospects.
Services included concept, organizing and creating interactive features, design, content editing and final production
Tech Company Security Camera/Safe Spaces Deck
This sales deck was created for use by partners with end users, highlighting new security cameras and services available for companies looking to establish or improve the security for their physical spaces/locations.
The design is clean and minimalist, using dramatic colors that are appropriate for the topic, as well as animations to enhance content and audience engagement.
Deck content was provided, with room to collaborate with the internal client to edit and highlight key points.
Services: Design, editing, animations
Insurance Data Slidedoc
An insurance organization provides a quarterly economic snapshot featuring essential industry data, plus analysis, as a member benefit.
It is currently put together outside of the creative team in a standard Powerpoint layout, which doesn't allow enough room for this useful data to 'breathe', or for additional content to be added as needed. Also, it wasn't branded as strongly as it could be.
This proposed Slidedoc changes the format to one that isn't quite as dense as a publication nor as lightweight as a presentation deck. It features flexible pages that better highlight the important data members receive. Interactivity and links can be added easily so readers can explore references and cited sources.
Slidedocs look more like publications, more substantial; and this branded presentation better showcases a key member benefit.
Services: Reformatting concept, sample design
Financial Market Susbriber Deck
Subscribers get a monthly newsletter outlining trader tools and techniques, as well as an annual seminar, and options such as one-on-one coaching. This presentation deck, with a simple layout and narration, details some of the trader tools, specifically for navigating choppy markets.
Services: Concept, design, final production
Code of Conduct Document
Starting with only a Word doc, and working with company's Legal Department, this employee Code of Conduct (for a CPG/food manufacturer) was developed to collect, in one place, information and links that help staff navigate tricky situations in the workplace.
This was designed to be accessible and easy to navigate, with links to detailed policies and a company intranet, and a list of specific issue/department contacts. Copy was broken up into shorter paragraphs with color-coded chapters and numerous photos to support each topic.
Services: Concept, art direction, design, editing and final files.
Showcasing Valuable Data
A data provider tracks trends in various industries, including retail, and provides regular reports featuring key economic data and analysis vital to those businesses. Here are two slides from the original deck that were overcrowded, essentially burying the valuable content.
The suggestion was to redesign the report to better highlight important statistics and survey results the firm collected about current and upcoming holiday shopping trends.
By dividing the content over more slides, the audience is better able to appreciate and take in the sizable numbers and their potential impact. Stronger branding elements, colors, fonts and style were incorporated, as well as animation that made the deck more effective and engaging.
Services: Concept, design, editing, final production
Senior Living/Business Advisory Deck
Building a story around what could be alarming trends is a way to elevate impact and improve recall for an audience.
By using sample people profiles/stories, and weaving in the economic data, this industry event deck broke out of what could have been a drier, more statistic-focused presentation.
The firm's goal was to encourage attendees to talk with colleagues about this important topic, and motivate them to contact the firm for a white paper with key recommendations for current and future projects.
Services: Concept, research, content, design, final production
Agency Pitch Deck
Elevating this deck's look to be bolder and more polished was my approach, including enlarging the agency logo and using a cropped part of it for divider slides, using photography in a bold way, and leaning into the agency's clean, minimal color palette.
Services: Visual design, animations, final production